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Publishers offering "Sponsored Text Search Result" spots
A sponsored text search result is a text ad that appears above or beside the normal results when someone searches a keyword. It shows a headline, a short description and a link, and carries an ad label.
How it's sold
Google Ads, Baidu Ads, Naver Ads, Seznam Sklik and TikTok Ads all sell it in a self-serve account where the advertiser picks keywords and a budget. Publishers like Bismanonline offer a smaller local version.
Typical price
Search ads are normally bought through a keyword auction and charged per click; most publishers quote the price on request.
What you supply
Keywords, headlines, descriptions and a landing page for each ad group.
Best for
Capturing people who are already looking for what the advertiser sells.
Before you buy
Baidu, Naver and Seznam lead in their home markets, so check the search platform's market share in the country being targeted.