A company's announcement is published as a news-style article on a publisher's site, labeled as sponsored. Shore News Network, JTA and Mehr News sell it.
How it's sold
The publisher's sales team or a press release desk takes the booking. Example ad spots include a company announcement published as a sponsored article and a monthly news items package.
Typical price
Median 5,000 USD per placement across 5 rates and 2,625 USD per post across 2 rates. Monthly packages have a median of 1,374.50 USD.
What you supply
Article text or key facts, images and a link, and some publishers write the article for the advertiser.
Best for
Spreading news of a launch or an announcement to a news audience.
Before you buy
Check how the article will be labeled and whether it stays online permanently.