Publishers offering "Content Widget Placement" spots
A content widget is a small block that sits inside a page and shows a brand, offer or tool next to the editorial content. It usually appears on the homepage or beside an article, and BioSpace and Momaa both offer it on the web.
- How it's sold
- Both publishers sell it through their own sales teams as part of a branded content promotion. The advertiser contacts them, agrees the pages and dates, and they set the widget live.
- Typical price
- Usually a flat fee per month, quoted on request.
- What you supply
- A headline, a short line of copy, an image or logo and the link the widget points to.
- Best for
- Steady traffic to a landing page or tool, for example a calculator or an offer page.
- Before you buy
- Find out which pages the widget shows on and whether it stays fixed or rotates with other sponsors.
About this placement
Typical price
See the median published price, the recorded lead time and how publishers sell it.
