A content widget is a small block that sits inside a page and shows your brand, offer or tool next to the editorial content. It usually appears on the homepage or beside an article, and BioSpace and Momaa both offer it on the web.
How it's sold
Both publishers sell it through their own sales teams as part of a branded content promotion. You contact them, agree the pages and dates, and they set the widget live.
What it costs
Most publishers quote this on request, and the usual basis is a flat fee per month.
What you supply
You supply a headline, a short line of copy, an image or logo and the link the widget points to.
Best for
It suits steady traffic to a landing page or tool, for example a calculator or an offer page.
Before you buy
Ask which pages the widget shows on and whether it stays fixed or rotates with other sponsors.