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Publishers offering "Leaderboard Ad" spots
A leaderboard is a wide, short banner at the top of a page, most often 728x90 pixels, with larger sizes such as 970x90 and 970x250 on desktop. It sits above the content, so it is one of the first things visitors see.
How it's sold
279 publishers sell it, from Daily Assam and El Plural to Crypto Briefing. Some book it on a flat monthly or weekly fee through their sales team, and others sell it through programmatic exchanges, which advertisers buy from with a DSP.
Typical price
Median published rates are USD 925 per month across 8 rates and USD 2.00 per 1,000 impressions across 3 rates. In Nigerian naira the median is NGN 280,000 per week.
What you supply
Banner images or HTML5 files in the sizes the publisher lists, and a landing page link.
Best for
Steady brand awareness and click traffic on sites where the top banner stays in view.
Before you buy
A leaderboard on rotation cuts the advertiser's share of impressions, so check whether it is shared and what share the advertiser gets.
