Publishers offering "Bot Sponsorship" spots
A brand sponsors a chatbot, so its name or message shows up in the bot's replies or its welcome message. Chess sells it as chatbot shoutouts.
- How it's sold
- Arranged directly with the publisher, who has one ad spot of this kind so far.
- Typical price
- On request, so get a rate card before planning a budget. Sponsorships like this are usually priced as a flat fee for a period.
- What you supply
- A short message, a logo and a link, and sometimes a line of copy for the bot to say.
- Best for
- A name in front of an engaged community that already uses the bot.
- Before you buy
- Find out how many people use the bot each month and how often the message appears in a conversation.
About this placement
Typical price
See the median published price, the recorded lead time and how publishers sell it.
