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Publishers offering "Workshop Sponsorship" spots
In a workshop sponsorship, a brand hosts a workshop or learning session at an event, teaching or demonstrating something to a small group. Screen Daily, RSNA Annual Meeting and Inman sell it.
How it's sold
Booked with the event's sales team. Example ad spots include a Learning Lab session and face-to-face workshops.
Typical price
Usually a flat fee per session, quoted on request, so get a rate card first.
What you supply
A presenter, a session outline and any materials or demo equipment.
Best for
Lead generation, since attendees choose to join the session.
Before you buy
Find out how attendees sign up and whether the sponsor receives their contact details.