A sponsored Q&A is a question and answer block inside an article or community page, with the answers written around your product or topic. Télé-Loisirs, for example, sells a sponsored FAQ inside an article.
How it's sold
You book it directly with the publisher's sales team, who often write or edit the questions with you. Only one publisher lists it so far, so each deal is set up by hand.
What it costs
Most publishers quote this on request, usually as a flat fee per article or per month.
What you supply
You supply the questions you want answered, the facts behind the answers and a logo.
Best for
It suits brands that want to explain a product to readers who are already searching for answers.
Before you buy
Check that the block is clearly labelled as sponsored and ask how long it stays on the page.