Publishers offering "Sponsored Q A" spots
A sponsored Q&A is a question and answer block inside an article or community page, with the answers written around a brand's product or topic. Télé-Loisirs, for example, sells a sponsored FAQ inside an article.
- How it's sold
- Booked directly with the publisher's sales team, who often write or edit the questions with the advertiser. Only one publisher lists it so far, so each deal is set up by hand.
- Typical price
- On request, usually a flat fee per article or per month.
- What you supply
- The questions to be answered, the facts behind the answers and a logo.
- Best for
- Brands that want to explain a product to readers who are already searching for answers.
- Before you buy
- Make sure the block is clearly labelled as sponsored, and ask how long it stays on the page.
About this placement
Typical price
See the median published price, the recorded lead time and how publishers sell it.
