Publishers offering "Playable Ad" spots
A playable ad is a small interactive demo, often a mini game, that a user can try inside an app before deciding to install something. Liftoff, Unity and Bigo run this format.
- How it's sold
- You usually book it through a mobile ad network or a DSP, and four publishers list it today.
- What it costs
- Most publishers quote this on request, and it is commonly bought per thousand impressions or per install.
- What you supply
- You supply a lightweight interactive HTML5 file, usually a 15 to 30 second demo, and a store link.
- Best for
- It suits you if you promote a game or app and want installs from people who already tried it.
- Before you buy
- Ask for the file size limit, because networks often cap playable files at a few megabytes.
About this placement
What it costs
See the median published price, the recorded lead time and how publishers sell it.
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