Publishers offering "Playable Ad" spots
A playable ad is a small interactive demo, often a mini game, that a user can try inside an app before deciding to install something. Liftoff, Unity and Bigo run this format.
- How it's sold
- Four publishers list it today. It is usually booked through a mobile ad network or a DSP.
- Typical price
- Not published. It is commonly bought per thousand impressions or per install.
- What you supply
- A lightweight interactive HTML5 file, usually a 15 to 30 second demo, and a store link.
- Best for
- Promoting a game or app and gaining installs from people who already tried it.
- Before you buy
- The file size limit, because networks often cap playable files at a few megabytes.
About this placement
Typical price
See the median published price, the recorded lead time and how publishers sell it.
