A radio spot is a short ad that airs between songs or shows on a radio station, usually 15, 30 or 60 seconds long. Listeners hear it live during the time slot you choose.
How it's sold
iHeartMedia, Radio Berg, WBRZ and AM 1240 WJON are among the 148 publishers that sell it. You book through the station's sales team, and many stations publish a rate card.
What it costs
The median published rate is 6,500 PHP per slot, from 87 published rates. For EUR the median is 35 per slot, from 7 rates, and 138.50 per week, from 6 rates. For JPY it is 3,250 per slot, from 4 rates.
What you supply
You supply a recorded spot of 15, 30 or 60 seconds, or the station can write and record one for you.
Best for
It suits you if you want to reach people in one town or region at a set time of day.
Before you buy
Check the time of day your spots run, because a drive-time slot costs more than a night slot.
