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Publishers offering "Splash Screen Ad" spots
A splash screen ad is a full-screen image or short animation that shows for a few seconds while an app starts. Huawei Ads and Xiaomi Ads sell splash screen ads in their phones' app stores and system apps.
How it's sold
Huawei Ads and Xiaomi Ads sell it through their ad platforms, and Lazada Sponsored Solutions and The Business Journals through their sales teams. Many are booked by day or by impression volume.
Typical price
Mostly on request. Splash screens are normally priced per thousand impressions or as a flat fee per day.
What you supply
A full-screen image in the sizes listed for each device, or a short animation, plus a link to tap.
Best for
Launches and big promotions that call for a guaranteed, full-screen view.
Before you buy
Test the image across screen sizes, because phones crop splash images differently.