Publishers offering "Loose Insert" spots
A loose insert is a printed flyer, card or leaflet slipped between the pages of a newspaper or magazine rather than printed on a page. The Philadelphia Inquirer and PharmaTimes both sell inserts.
- How it's sold
- Both sell it through their sales teams. You agree the number of copies, the insert size and the date, and the publisher inserts them with the issue.
- What it costs
- Most publishers quote this on request, and the usual basis is a flat fee per 1,000 copies.
- What you supply
- You supply the printed inserts, delivered to the printer in the size and quantity the publisher specifies.
- Best for
- It suits offers with a coupon or a reply card, since readers can keep it.
- Before you buy
- Ask for the weight and size limits and the delivery deadline for the printed inserts.
About this placement
What it costs
See the median published price, the recorded lead time and how publishers sell it.
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