Publishers offering "Loose Insert" spots
A loose insert is a printed flyer, card or leaflet slipped between the pages of a newspaper or magazine rather than printed on a page. The Philadelphia Inquirer and PharmaTimes both sell inserts.
- How it's sold
- Both sell it through their sales teams. The number of copies, the insert size and the date are agreed, and the publisher inserts them with the issue.
- Typical price
- A flat fee per 1,000 copies, quoted on request.
- What you supply
- The printed inserts themselves, delivered to the printer in the size and quantity the publisher specifies.
- Best for
- Offers with a coupon or a reply card, since readers can keep it.
- Before you buy
- Get the weight and size limits and the delivery deadline for the printed inserts.
About this placement
Typical price
See the median published price, the recorded lead time and how publishers sell it.
