Publishers offering "Shoppable Ad" spots
A shoppable ad is an ad that lets shoppers buy or add the product to a basket without leaving the page. Instacart Ads sells an Immersive Feed format that sits in a grocery shopping feed.
- How it's sold
- You book it with the retail media team or through the platform's self-serve tool. Only one publisher lists it so far, and it runs in a commerce setting.
- What it costs
- Most publishers quote this on request, usually on a cost per click or a flat fee for a period.
- What you supply
- You supply product images, titles, prices and the product feed the shop uses.
- Best for
- It suits brands that sell through the retailer and want to turn browsing into sales.
- Before you buy
- Ask whether sales are reported back to you and which products need to be in stock.
About this placement
Part ofInteractive & Emerging Formats
ChannelsCommerce
Found selling it1 publisherInstacart Ads
Ad spots1
What it costs
See the median published price, the recorded lead time and how publishers sell it.
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