Publishers offering "Shoppable Ad" spots
A shoppable ad is an ad that lets shoppers buy or add the product to a basket without leaving the page. Instacart Ads sells an Immersive Feed format that sits in a grocery shopping feed.
- How it's sold
- Only one publisher lists it so far, in a commerce setting. Advertisers book with the retail media team or through the platform's self-serve tool.
- Typical price
- Rates come on request, usually a cost per click or a flat fee for a period.
- What you supply
- Product images, titles, prices and the product feed the shop uses.
- Best for
- Brands that sell through the retailer and want to turn browsing into sales.
- Before you buy
- Are sales reported back to the advertiser, and which products need to be in stock?
About this placement
Typical price
See the median published price, the recorded lead time and how publishers sell it.
