Publishers offering "Branded Filter" spots
A branded filter is an augmented reality effect that people apply to their camera, with your brand in the design. Snapchat sells custom filters, and SanDiegoVille sells sponsored AR filters for local readers.
- How it's sold
- You book it through the platform's sales team or a self-serve tool, and the publisher or an agency builds the effect. Both publishers sell it on social.
- What it costs
- Most publishers quote this on request, usually as a flat fee for a set number of days.
- What you supply
- You supply brand artwork, a 3D or 2D design brief and any sounds or text the filter should show.
- Best for
- It suits brands that want people to play with the product and share it with friends.
- Before you buy
- Ask who builds the filter, how long it takes to review and how many people can use it.
About this placement
Part ofInteractive & Emerging Formats
ChannelsSocial
Found selling it1 publisherSanDiegoVille
Ad spots1
What it costs
See the median published price, the recorded lead time and how publishers sell it.
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