Publishers offering "Branded Filter" spots
A branded filter is an augmented reality effect that people apply to their camera, with a brand in the design. Snapchat sells custom filters, and SanDiegoVille sells sponsored AR filters for local readers.
- How it's sold
- Advertisers book it through the platform's sales team or a self-serve tool, and the publisher or an agency builds the effect. Both publishers sell it on social.
- Typical price
- On request, usually as a flat fee for a set number of days.
- What you supply
- Brand artwork, a 3D or 2D design brief and any sounds or text the filter should show.
- Best for
- Getting people to play with the product and share it with friends.
- Before you buy
- Clarify who builds the filter, how long it takes to review and how many people can use it.
About this placement
Typical price
See the median published price, the recorded lead time and how publishers sell it.
