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Publishers offering "Mobile App" spots

In-app ads are banner, interstitial, native and video ads that appear inside a publisher's mobile app.

How to place an ad
In-app ads are bought programmatically through the ad networks and exchanges authorised in the app's app-ads.txt file, from a DSP or the network's own self-serve platform.
When to use it
An app's ad spots are sold separately from the publisher's website, through its own app-ads.txt file and often through different exchanges. Check which exchanges sell the app before planning the buy.
Lead time
A programmatic campaign can start the same day.
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