Ocean Engine (巨量引擎)
ByteDance's ad platform selling placements across Douyin, Toutiao, Xigua Video and the Pangle network
8 figures on this publisher, on traffic, authority, reach and markets.
How to place an ad
1 buying option, with the steps, what each takes and the minimum spend.
Self-service
Ad spots
6 ad spots, with formats, rates and how each is bought.
- 今日头条
App video ad · App
- 抖音Feed
App video ad · App
- 抖音开屏
App video ad · App
- 抖音搜索
Sponsored product search result · Search
- 穿山甲
App video ad · App
- 西瓜视频
In-stream video ad · Web
Channels
Ad spots are filed under the channel they run on, such as web, video, search or TV.
Web
App
Search
Categories
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