A feed ad is a sponsored post that appears among regular posts in a scrolling feed, such as the LinkedIn feed, the LINE timeline or a Pinterest home feed. It looks like a native post and carries a small sponsored label.
How it's sold
Most of the 11 publishers are social platforms, including X Ads, Reddit, Tencent Ads and LINE Ads, and you book them in a self-serve ads manager. Larger budgets can go through the platform's sales team.
What it costs
The median published rate is USD 289.50 per month, based on 2 rates. Platform auctions usually price per click or per thousand impressions.
What you supply
You supply an image or short video, a headline and body text, and a link to your landing page.
Best for
It suits driving clicks and sign-ups from an audience you can target by interest or job.
Before you buy
Check which targeting options the platform offers in your market, since they differ a lot between feeds.