13 figures on this publisher, on traffic, authority, reach and markets.
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2 buying options, with the steps, what each takes and the minimum spend.
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Aug 30, 2023
X lifts the ban on paid political ads that Twitter imposed in 2019, starting in the US, with a screening process for eligible campaigns and an ads transparency centre.
Each ad spot is filed under where it runs, like web, video, search or TV, so you know exactly what you're buying.
Creator marketplaces where you can find and book creators who publish here.
Check which categories X Ads accepts and what the law in its market allows. A publisher can be stricter than the law, and the answer can change with the way you buy.
To ensure a positive user experience and a healthy conversation on the platform, X prohibits the promotion of adult sexual content globally.
Allowed in: Albania, Argentina, Australia, Austria, Belgium, Bolivia, Brazil, Bulgaria, Cambodia, Canada, Chile, Colombia, Costa Rica, Croatia, Cyprus, Czechia, Denmark, Dominican Republic, Ecuador, El Salvador, Estonia, Finland, France, Germany, Ghana, Gibraltar, Greece, Guatemala, Guernsey, Honduras, Hong Kong SAR China, Hungary, Iceland, India, Ireland, Isle of Man, Italy, Jersey, Kenya, Latvia, Lithuania, Luxembourg, Malaysia, Malta, Montenegro, Netherlands, New Zealand, Nicaragua, Nigeria, North Macedonia, Panama, Paraguay, Peru, Poland, Portugal, Romania, Senegal, Serbia, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Uganda, Ukraine, United Kingdom, United States, Uruguay, Venezuela, Zambia
Not allowed in: Afghanistan, Algeria, Bahrain, Bangladesh, Belarus, Brunei, Egypt, Eritrea, Indonesia, Jordan, Kazakhstan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Norway, Oman, Pakistan, Qatar, Russia, Saudi Arabia, Somalia, Sri Lanka, Thailand, Türkiye, United Arab Emirates, Uzbekistan, Yemen
X restricts the promotion of online and offline sale of alcohol and general awareness of alcohol brands.
Allowed in: Canada, Thailand, United States
X prohibits knowingly marketing or advertising the following products and services to minors:
Allowed in: Australia, Canada, Denmark, Finland, France, Germany, Hong Kong SAR China, India, Indonesia, Israel, Japan, Malaysia, Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, South Africa, South Korea, Sweden, Switzerland, Taiwan, Thailand, United Arab Emirates, United Kingdom, United States
Advertising of below cryptocurrency and DeFI products or services is regulated and only permitted once the advertiser meets country-specific licensing requirements.
Allowed in: Japan
Allowed in: Argentina, Aruba, Australia, Austria, Bahamas, Barbados, Belgium, Bermuda, Bosnia & Herzegovina, Brazil, Bulgaria, Canada, Chile, Colombia, Costa Rica, Croatia, Curaçao, Czechia, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Finland, France, Germany, Ghana, Greece, Guatemala, Honduras, Hong Kong SAR China, Hungary, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Kenya, Kuwait, Mexico, Morocco, Netherlands, Nicaragua, Nigeria, North Macedonia, Norway, Oman, Pakistan, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Singapore, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Tanzania, Thailand, Trinidad & Tobago, Türkiye, Uganda, Ukraine, United Arab Emirates, United States, Uruguay, Venezuela, Vietnam, Zambia
Not allowed in: Malaysia, New Zealand, Paraguay, United Kingdom
X allows the promotion of financial products and services with restrictions.
X prohibits the promotion of weapons and weapon accessories globally.
Allowed in: Argentina, Australia, Austria, Belgium, Bosnia & Herzegovina, Brazil, Bulgaria, Canada, Chile, Colombia, Croatia, Czechia, Denmark, Dominican Republic, Ecuador, Finland, France, Germany, Ghana, Greece, Honduras, Hong Kong SAR China, India, Ireland, Israel, Japan, Kenya, Mexico, Morocco, Netherlands, New Zealand, Nigeria, North Macedonia, Norway, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Serbia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Tanzania, Türkiye, Uganda, United Arab Emirates, United Kingdom, United States, Uruguay
Not allowed in: Italy
X prohibits the promotion of gambling content, except for campaigns targeting specified countries where it is allowed with restrictions as explained below.
Allowed in: Germany, Indonesia, Japan, Kuwait, Malaysia, Morocco, Netherlands, New Zealand, Oman, Philippines, Portugal, Qatar, Saudi Arabia, Singapore, South Korea, Sweden, Thailand, United Kingdom, United States
Not allowed in: Hong Kong SAR China, India, Russia, Spain, United Arab Emirates
Unless listed below, the promotion of health and pharmaceutical products and services is prohibited.
Allowed in: Australia, Ecuador, Germany, Portugal, South Africa, Sweden, Switzerland, United States
Not allowed in: Denmark
Unless listed below, the promotion of health and pharmaceutical products and services is prohibited.
Allowed in: Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Chile, Colombia, Czechia, Denmark, Dominican Republic, Ecuador, Finland, France, Germany, Guatemala, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, North Macedonia, Norway, Panama, Philippines, Poland, Portugal, Romania, Russia, Serbia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Ukraine, United Kingdom, United States, Uruguay
Not allowed in: Algeria, Bahrain, Croatia, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Qatar, Saudi Arabia, Tunisia, United Arab Emirates, Yemen
Allowed in: Argentina, Australia, Chile, Colombia, Ecuador, Ghana, India, Indonesia, Israel, Japan, Mexico, Panama, Peru, Saudi Arabia, South Africa, United Arab Emirates, United Kingdom, United States
X permits the promotion of political advertising targeting specified countries with restrictions.
Allowed in: Canada, France, Germany, Ireland, Italy, Japan, Netherlands, Russia, Spain, Türkiye, United Kingdom, United States
Not allowed in: Australia, Ecuador
Allowed in: Finland, Japan, North Macedonia, Slovenia
Not allowed in: Sweden
Allowed in: Albania, American Samoa, Andorra, Angola, Anguilla, Antarctica, Armenia, Aruba, Australia, Azerbaijan, Bahamas, Bangladesh, Barbados, Belarus, Belgium, Belize, Bermuda, Bhutan, Brazil, British Indian Ocean Territory, British Virgin Islands, Brunei, Bulgaria, Burundi, Cambodia, Cameroon, Canada, Cape Verde, Caribbean Netherlands, Cayman Islands, Central African Republic, Chad, Chile, China, Christmas Island, Cocos (Keeling) Islands, Colombia, Comoros, Cook Islands, Curaçao, Czechia, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Falkland Islands, Faroe Islands, Fiji, French Guiana, French Southern Territories, Georgia, Germany, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guernsey, Guinea-Bissau, Haiti, Heard & McDonald Islands, Honduras, Hong Kong SAR China, Hungary, Iceland, India, Indonesia, Ireland, Isle of Man, Israel, Italy, Jamaica, Japan, Jersey, Kazakhstan, Latvia, Liberia, Liechtenstein, Macao SAR China, Malawi, Malaysia, Maldives, Malta, Marshall Islands, Martinique, Mayotte, Monaco, Montenegro, Montserrat, Mozambique, Namibia, Nauru, New Caledonia, New Zealand, Nicaragua, Norfolk Island, North Macedonia, Northern Mariana Islands, Pakistan, Palau, Papua New Guinea, Peru, Philippines, Pitcairn Islands, Poland, Réunion, Romania, Rwanda, Samoa, San Marino, São Tomé & Príncipe, Saudi Arabia, Serbia, Sierra Leone, Singapore, Solomon Islands, Somalia, South Africa, South Georgia & South Sandwich Islands, South Korea, Sri Lanka, St. Barthélemy, St. Helena, St. Kitts & Nevis, St. Lucia, St. Pierre & Miquelon, St. Vincent & Grenadines, Svalbard & Jan Mayen, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Timor-Leste, Tokelau, Tonga, Trinidad & Tobago, Turks & Caicos Islands, Tuvalu, U.S. Outlying Islands, U.S. Virgin Islands, United Arab Emirates, United Kingdom, United States, Uzbekistan, Vanuatu, Vatican City, Wallis & Futuna, Western Sahara, Yemen, Zambia, Zimbabwe
Not allowed in: Argentina, Mexico
X prohibits global promotion of tobacco content, with limited exceptions where local laws and regulations allow.
Not allowed in: Malaysia, Mexico