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X Ads

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x.com

13 figures on this publisher, on traffic, authority, reach and markets.

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Brand awarenessEntertainmentHigh
Product launchCrypto & web3Medium
Credibility & thought leadershipAny industryMedium

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2 buying options, with the steps, what each takes and the minimum spend.

Self-serviceManaged service

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In the news

Policy change

Aug 30, 2023

X lifts the ban on paid political ads that Twitter imposed in 2019, starting in the US, with a screening process for eligible campaigns and an ads transparency centre.

Policy change

Aug 29, 2023

X said it would allow political advertising, starting in the US, keeping policies that prohibit false or misleading content and adding a global advertising transparency centre plus screening so only eligible groups and campaigns can advertise.

All 5 stories about X Ads

Channels

Each ad spot is filed under where it runs, like web, video, search or TV, so you know exactly what you're buying.

Web
Social

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Creator marketplaces where you can find and book creators who publish here.

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Can I advertise this here?

Check which categories X Ads accepts and what the law in its market allows. A publisher can be stricter than the law, and the answer can change with the way you buy.

AdultProhibited

To ensure a positive user experience and a healthy conversation on the platform, X prohibits the promotion of adult sexual content globally.

AlcoholConditionalOnly in named regions

Allowed in: Albania, Argentina, Australia, Austria, Belgium, Bolivia, Brazil, Bulgaria, Cambodia, Canada, Chile, Colombia, Costa Rica, Croatia, Cyprus, Czechia, Denmark, Dominican Republic, Ecuador, El Salvador, Estonia, Finland, France, Germany, Ghana, Gibraltar, Greece, Guatemala, Guernsey, Honduras, Hong Kong SAR China, Hungary, Iceland, India, Ireland, Isle of Man, Italy, Jersey, Kenya, Latvia, Lithuania, Luxembourg, Malaysia, Malta, Montenegro, Netherlands, New Zealand, Nicaragua, Nigeria, North Macedonia, Panama, Paraguay, Peru, Poland, Portugal, Romania, Senegal, Serbia, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Uganda, Ukraine, United Kingdom, United States, Uruguay, Venezuela, Zambia

Not allowed in: Afghanistan, Algeria, Bahrain, Bangladesh, Belarus, Brunei, Egypt, Eritrea, Indonesia, Jordan, Kazakhstan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Norway, Oman, Pakistan, Qatar, Russia, Saudi Arabia, Somalia, Sri Lanka, Thailand, Türkiye, United Arab Emirates, Uzbekistan, Yemen

X restricts the promotion of online and offline sale of alcohol and general awareness of alcohol brands.

Cannabis and CBDPermitted

Allowed in: Canada, Thailand, United States

Aimed at childrenConditionalNot aimed at under-18s

X prohibits knowingly marketing or advertising the following products and services to minors:

CryptoConditionalOnly in named regions

Allowed in: Australia, Canada, Denmark, Finland, France, Germany, Hong Kong SAR China, India, Indonesia, Israel, Japan, Malaysia, Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, South Africa, South Korea, Sweden, Switzerland, Taiwan, Thailand, United Arab Emirates, United Kingdom, United States

Advertising of below cryptocurrency and DeFI products or services is regulated and only permitted once the advertiser meets country-specific licensing requirements.

DatingPermitted

Allowed in: Japan

Financial servicesConditionalAdvertiser verificationOnly in named regions

Allowed in: Argentina, Aruba, Australia, Austria, Bahamas, Barbados, Belgium, Bermuda, Bosnia & Herzegovina, Brazil, Bulgaria, Canada, Chile, Colombia, Costa Rica, Croatia, Curaçao, Czechia, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Finland, France, Germany, Ghana, Greece, Guatemala, Honduras, Hong Kong SAR China, Hungary, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Kenya, Kuwait, Mexico, Morocco, Netherlands, Nicaragua, Nigeria, North Macedonia, Norway, Oman, Pakistan, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Singapore, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Tanzania, Thailand, Trinidad & Tobago, Türkiye, Uganda, Ukraine, United Arab Emirates, United States, Uruguay, Venezuela, Vietnam, Zambia

Not allowed in: Malaysia, New Zealand, Paraguay, United Kingdom

X allows the promotion of financial products and services with restrictions.

Firearms and weaponsProhibited

X prohibits the promotion of weapons and weapon accessories globally.

Fireworks and explosivesProhibited

Fireworks, flamethrowers, and other pyrotechnic devices

GamblingConditionalCertification neededOnly in named regionsApproval before it runs

Allowed in: Argentina, Australia, Austria, Belgium, Bosnia & Herzegovina, Brazil, Bulgaria, Canada, Chile, Colombia, Croatia, Czechia, Denmark, Dominican Republic, Ecuador, Finland, France, Germany, Ghana, Greece, Honduras, Hong Kong SAR China, India, Ireland, Israel, Japan, Kenya, Mexico, Morocco, Netherlands, New Zealand, Nigeria, North Macedonia, Norway, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Serbia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Tanzania, Türkiye, Uganda, United Arab Emirates, United Kingdom, United States, Uruguay

Not allowed in: Italy

X prohibits the promotion of gambling content, except for campaigns targeting specified countries where it is allowed with restrictions as explained below.

Health servicesProhibited

Allowed in: Germany, Indonesia, Japan, Kuwait, Malaysia, Morocco, Netherlands, New Zealand, Oman, Philippines, Portugal, Qatar, Saudi Arabia, Singapore, South Korea, Sweden, Thailand, United Kingdom, United States

Not allowed in: Hong Kong SAR China, India, Russia, Spain, United Arab Emirates

Unless listed below, the promotion of health and pharmaceutical products and services is prohibited.

Online pharmaciesProhibited

Allowed in: Australia, Ecuador, Germany, Portugal, South Africa, Sweden, Switzerland, United States

Not allowed in: Denmark

Unless listed below, the promotion of health and pharmaceutical products and services is prohibited.

Over-the-counter medicinesPermitted

Allowed in: Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Chile, Colombia, Czechia, Denmark, Dominican Republic, Ecuador, Finland, France, Germany, Guatemala, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, North Macedonia, Norway, Panama, Philippines, Poland, Portugal, Romania, Russia, Serbia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Ukraine, United Kingdom, United States, Uruguay

Not allowed in: Algeria, Bahrain, Croatia, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Qatar, Saudi Arabia, Tunisia, United Arab Emirates, Yemen

Political and issue adsConditionalOnly in named regions

Allowed in: Argentina, Australia, Chile, Colombia, Ecuador, Ghana, India, Indonesia, Israel, Japan, Mexico, Panama, Peru, Saudi Arabia, South Africa, United Arab Emirates, United Kingdom, United States

X permits the promotion of political advertising targeting specified countries with restrictions.

Prescription drugsPermitted

Allowed in: Canada, France, Germany, Ireland, Italy, Japan, Netherlands, Russia, Spain, Türkiye, United Kingdom, United States

Not allowed in: Australia, Ecuador

Recreational drugsProhibited

X prohibits the promotion of drugs and drug paraphernalia.

Supplements and health claimsPermitted

Allowed in: Finland, Japan, North Macedonia, Slovenia

Not allowed in: Sweden

Tobacco and vapingProhibited

Allowed in: Albania, American Samoa, Andorra, Angola, Anguilla, Antarctica, Armenia, Aruba, Australia, Azerbaijan, Bahamas, Bangladesh, Barbados, Belarus, Belgium, Belize, Bermuda, Bhutan, Brazil, British Indian Ocean Territory, British Virgin Islands, Brunei, Bulgaria, Burundi, Cambodia, Cameroon, Canada, Cape Verde, Caribbean Netherlands, Cayman Islands, Central African Republic, Chad, Chile, China, Christmas Island, Cocos (Keeling) Islands, Colombia, Comoros, Cook Islands, Curaçao, Czechia, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Falkland Islands, Faroe Islands, Fiji, French Guiana, French Southern Territories, Georgia, Germany, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guernsey, Guinea-Bissau, Haiti, Heard & McDonald Islands, Honduras, Hong Kong SAR China, Hungary, Iceland, India, Indonesia, Ireland, Isle of Man, Israel, Italy, Jamaica, Japan, Jersey, Kazakhstan, Latvia, Liberia, Liechtenstein, Macao SAR China, Malawi, Malaysia, Maldives, Malta, Marshall Islands, Martinique, Mayotte, Monaco, Montenegro, Montserrat, Mozambique, Namibia, Nauru, New Caledonia, New Zealand, Nicaragua, Norfolk Island, North Macedonia, Northern Mariana Islands, Pakistan, Palau, Papua New Guinea, Peru, Philippines, Pitcairn Islands, Poland, Réunion, Romania, Rwanda, Samoa, San Marino, São Tomé & Príncipe, Saudi Arabia, Serbia, Sierra Leone, Singapore, Solomon Islands, Somalia, South Africa, South Georgia & South Sandwich Islands, South Korea, Sri Lanka, St. Barthélemy, St. Helena, St. Kitts & Nevis, St. Lucia, St. Pierre & Miquelon, St. Vincent & Grenadines, Svalbard & Jan Mayen, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Timor-Leste, Tokelau, Tonga, Trinidad & Tobago, Turks & Caicos Islands, Tuvalu, U.S. Outlying Islands, U.S. Virgin Islands, United Arab Emirates, United Kingdom, United States, Uzbekistan, Vanuatu, Vatican City, Wallis & Futuna, Western Sahara, Yemen, Zambia, Zimbabwe

Not allowed in: Argentina, Mexico

X prohibits global promotion of tobacco content, with limited exceptions where local laws and regulations allow.

Weight lossPermitted

Not allowed in: Malaysia, Mexico

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