Top Social Networks to Advertise On
The largest social platforms selling ad inventory, from Meta and YouTube down to the community networks. Ranked by traffic.
Ranked by Tranco traffic rank — the lower the number, the more visited the site. Buying says whether the spots are bid for or bought at a set rate; language is the one the site publishes in.
| # | Tool | From | Spots | Buying | Language | Traffic | Categories |
|---|---|---|---|---|---|---|---|
| 1 | Meta Ads Global social network for personal and brand audiences | — | 14 | Auction | en | 3 | — |
| 2 | YouTube Ads Video ads on the world's largest video platform | — | 8 | Auction · Direct | en | 8 | Entertainment |
| 3 | LinkedIn B2B advertising on the professional network | — | 5 | Auction | en | 18 | Business |
| 4 | X Ads Promoted posts and takeovers on X | — | 6 | Auction · Direct | en | 52 | — |
| 5 | TikTok Ads In-feed video ads and takeovers on TikTok | — | 9 | Auction · Direct | en | 54 | Entertainment |
| 6 | Pinterest Ads Promoted pins across Pinterest's discovery feed | — | 11 | Auction · Direct | en | 55 | Lifestyle |
| 7 | Reddit Promoted posts across Reddit's communities | — | 10 | Auction · Direct | en | 105 | Community |
| 8 | Quora Ads | — | 3 | Auction | en | 481 | — |
| 9 | Nextdoor Neighborhood ad platform | — | 7 | Auction · Direct | en | 2,406 | Community |
| 10 | Telegram Cloud messaging platform | — | — | — | en | 52,172 | — |