News

X lifts the ban on paid political ads that Twitter imposed in 2019, starting in the US, with a screening process for eligible campaigns and an ads transparency centre.

X this week confirmed it’s lifting its ban on paid political ads — a move it committed to earlier this year, shortly after Elon Musk took over the social network previously known as Twitter. The company had originally banned such ads back in 2019 under then-CEO Jack Dorsey’s management, claiming at the time that “political […]

Political advertisers→X Ads

Policy changeSocial · Rule changeUnited StatesX AdsPolitical and issue ads · United States3 years ago

X said it would allow political advertising, starting in the US, keeping policies that prohibit false or misleading content and adding a global advertising transparency centre plus screening so only eligible groups and campaigns can advertise.

Policy changeUnited StatesX AdsPolitical and issue ads · United States3 years ago

X expanded advertiser brand-safety controls, adding an exclusive Integral Ad Science partnership for vetted US inventory, machine-learning Sensitivity Settings and an automated industry-standard blocklist for the Home Timeline.

Integral Ad Science→X Ads

Policy changeSocial · Measurement integrationUnited StatesX Ads3 years ago

Twitter rebrands as X; the bird logo is replaced and x.com becomes the platform's address.

RenamedGlobalX Ads3 years ago

Twitter relaxed its Cannabis Ads policy in certain US states, allowing advertisers to promote brand preference and informational cannabis-related content for CBD, THC and cannabis-related products and services.

X Ads→cannabis advertisers

Policy changeSocial · Rule changeUnited StatesX AdsCannabis and CBD · Canada4 years ago