Publishers offering "Product Roundup Inclusion" spots
A roundup inclusion adds a product to a publisher's list of recommended products, such as a shopping guide or a best-of article. Techlicious and BuzzFeed both run this kind of content.
- How it's sold
- Both sell it through their sales teams as a link inclusion in shopping content. The advertiser talks to the publisher and agrees which guide the product appears in and how it is described.
- Typical price
- A flat fee per placement or a cost per sale is the usual basis, quoted on request.
- What you supply
- A product name, a short description, an image and the link where readers can buy.
- Best for
- Getting a product in front of readers who are comparing options and ready to buy.
- Before you buy
- How many other products share the list, and where in the list the product appears.
About this placement
Typical price
See the median published price, the recorded lead time and how publishers sell it.
