Publishers offering "Ctv Mid Roll" spots
A CTV mid-roll is a video ad that plays in the middle of a show or movie on a connected TV, usually 15 or 30 seconds long on the full screen. Viewers watch it on the living room TV, and the ad cannot be skipped in most cases.
- How it's sold
- Netflix Ads sells it through its own sales team and programmatic partners, so it is usually booked through a conversation or a DSP that has the publisher connected. Example spots include a mid-roll ad and a live event commercial break.
- Typical price
- Usually a CPM, which means a price per 1,000 impressions, quoted on request.
- What you supply
- A finished 15 or 30 second video file, usually in a high resolution TV format.
- Best for
- A brand awareness campaign that needs a large, attentive audience.
- Before you buy
- Streaming services often set a campaign floor, so ask what minimum spend applies.
About this placement
Typical price
See the median published price, the recorded lead time and how publishers sell it.
