Publishers offering "Ctv Mid Roll" spots
A CTV mid-roll is a video ad that plays in the middle of a show or movie on a connected TV, usually 15 or 30 seconds long on the full screen. Viewers watch it on the living room TV, and the ad cannot be skipped in most cases.
- How it's sold
- Netflix Ads sells it through its own sales team and programmatic partners, so you usually book through a conversation or a DSP that has the publisher connected. Example spots include a mid-roll ad and a live event commercial break.
- What it costs
- Most publishers quote this on request, and the usual basis is a CPM, which means a price per 1,000 impressions.
- What you supply
- You supply a finished 15 or 30 second video file, usually in a high resolution TV format.
- Best for
- It suits you if you want a large, attentive audience for a brand awareness campaign.
- Before you buy
- Ask what minimum spend applies, because streaming services often set a campaign floor.
About this placement
What it costs
See the median published price, the recorded lead time and how publishers sell it.
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