An in-feed ad is a card that sits between content items in a list, such as a gallery grid, a news feed or a short-video stream. It takes the same shape as the items around it, so it reads as part of the page.
How it's sold
TikTok Ads, Snap Ads and Google Ads sell it self-serve, while smaller publishers such as Godly and Regionalheute sell fixed slots through their sales team. Wykop sells it directly on its community site.
What it costs
The median published rates are USD 180 per month across 4 rates and USD 910 per day across 3 rates.
What you supply
You supply an image or video sized to the card, for example 678x200 on some homepages, plus a headline and a link.
Best for
It suits getting clicks from people who are already browsing and not looking for ads.
Before you buy
Check how many in-feed cards appear per page, because a spot far down the list gets fewer views.