Camera-first messaging and short-video platform with a predominantly younger audience. Inventory sits between friends' Stories, in Spotlight, in the Discover feed, in the Chat feed and in the camera itself as AR. Standard formats are bought in Ads Manager; the high-impact AR and Commercial units are reserved through Snap.
How to buy
Self-serviceManaged serviceThrough an agency
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Ad spots
12 ad spots, with formats, rates and how each is bought.
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Channels
Each ad spot filed under where it runs — web, video, search, TV — so you know which one you are buying.
Social
Collection AdsDynamic AdsFirst LensReach and Frequency LensesSingle Image or Video AdsSnap PromoteSnapchat Ads Manager campaignsSponsored AR FiltersSponsored SnapsStory Ads
Video
CommercialsFirst Commercial
Similar to Snap Ads
