Your ad appears as a sponsored message inside a messaging app's feed, mixed in with the chats or stories people scroll through. Snap Ads sells a sponsored Snap in the Chat feed.
How it's sold
You usually book it through the platform's self-serve ads tool, where you set the audience and budget yourself.
What it costs
Most publishers quote this on request, so ask for a rate card before you plan a budget. Platforms like this normally price per thousand impressions or per click.
What you supply
You supply a short vertical video or image, a headline and a link or call to action.
Best for
It suits reaching younger mobile users with a quick, visual message.
Before you buy
Check which countries and age groups the platform can target, since reach differs a lot between markets.