A footer ad is a banner at the bottom of a web page, often 728x90 pixels. Readers see it after they finish the content.
How it's sold
Publishers like OPOKA, Ubuntupit and Newsroom Panama sell it, usually through their sales team or by email. A few offer it as a companion to other banners.
What it costs
The median published rate is 1,200 USD per month, based on three rates.
What you supply
You supply a banner in the stated size, and a link to your page.
Best for
It suits remarketing and low-cost reach, because readers who scroll to the bottom are engaged.
Before you buy
Ask how many readers actually scroll that far, since footer views are often much lower than headline numbers.