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Publishers offering "In App Banner" spots
An in-app banner is a small banner pinned to the top or bottom of an app screen or shown as a card inside it. Examples are an AppLovin banner, a Just For You banner or a post-trip card in a ride app.
How it's sold
AppLovin Ads and Uber Advertising sell it through self-serve platforms, and The Business Journals, Loyal and Lazada Sponsored Solutions sell it through their sales teams. Programmatic buyers can also reach app banners through a DSP.
Typical price
Normally a cost per thousand impressions or per click, quoted on request.
What you supply
Banner images in the sizes the app lists, such as 320x50, plus a link.
Best for
Steady reach and app installs from people who already use their phones for shopping or travel.
Before you buy
A banner on a busy screen gets far more views than one on a settings page, so find out which app screens it appears on.