An in-app banner is a small banner pinned to the top or bottom of an app screen or shown as a card inside it. Examples are an AppLovin banner, a Just For You banner or a post-trip card in a ride app.
How it's sold
AppLovin Ads and Uber Advertising sell it through self-serve platforms, and The Business Journals, Loyal and Lazada Sponsored Solutions sell it through their sales teams. Programmatic buyers can also reach app banners through a DSP.
What it costs
Most publishers quote the price on request, and in-app banners are normally bought on a cost per thousand impressions or per click.
What you supply
You supply banner images in the sizes the app lists, such as 320x50, plus a link.
Best for
It suits steady reach and app installs from people who already use their phones for shopping or travel.
Before you buy
Check which app screens the banner appears on, since a banner on a busy screen gets far more views than one on a settings page.