An image feed ad is a single still image with a headline and a link, shown among posts in a social feed. Pinterest Ads sells it as the standard image ad, which appears as a pin in home and search feeds.
How it's sold
Pinterest Ads is the only publisher listed. You book it yourself in its self-serve ads manager and set a daily budget and targeting.
What it costs
Most publishers quote the price on request, and social feed ads are normally bought through an auction, charged per click or per thousand impressions.
What you supply
You supply one image in the platform's recommended ratio, a title, a description and a destination link.
Best for
It suits product discovery and driving traffic from people planning a purchase.
Before you buy
Check the image ratio carefully, because a badly cropped image looks out of place in the feed.