Tournament naming rights let a brand put its name in the title of an event, such as a chess tournament. The name shows on the event page, in coverage and on screen during play.
How it's sold
Chess sells event naming rights, and bookings go through its sales team.
Typical price
A flat fee per event or per season, quoted on request.
What you supply
A logo, the brand name as it should appear in the title and any approved wording.
Best for
Brands that want a name linked to a major event for a season.
Before you buy
Look at how many viewers the tournament has and how the name is used in press and broadcasts.