A header ad is a banner at the top of a web page, usually 728x90 or 970x90 pixels, right under or inside the site's header. It is one of the first things a reader sees.
How it's sold
Publishers such as Godly, Ubuntupit and There's An AI For That sell it, normally through a simple order form or the sales team. You book it for a month and pay the publisher directly.
What it costs
The median published rate is 187 USD per month, based on two rates.
What you supply
You supply a banner image in the stated size, plus the link readers should click.
Best for
It suits brand awareness for sites with loyal, returning readers.
Before you buy
Check whether the header ad shows on every page or only on the homepage.