A customer story on a podcast is a short segment where a host tells how a customer used your product, in the host's own voice. The Changelog sells it in its show.
How it's sold
The Changelog sells it through its sponsorship team. You agree the episode, the length and the story before it is recorded.
What it costs
Most publishers quote this on request, and the usual basis is a flat fee per episode.
What you supply
You supply the customer's story, key facts and the link for the show notes.
Best for
It suits reaching listeners who trust the host and want a real example before they try something.
Before you buy
Ask how the segment is introduced and whether you can review the script before it airs.