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Publishers offering "Radio Sponsorship" spots
A radio sponsorship attaches a brand to a regular feature on a station, such as the weather, the traffic or the news. The presenter reads a sponsor line before or after the feature, so listeners hear it every day.
How it's sold
Radio Leverkusen and YorkMix sell it, including weather, traffic and news sponsorship. It is booked through the station's sales team.
Typical price
Usually a flat fee per week or per month, quoted on request.
What you supply
A short sponsor line, around 5 to 10 seconds, or a script for the presenter.
Best for
A local brand that should be heard often by the same listeners.
Before you buy
How many times a day the sponsor line is read, and in which hours.