Publishers offering "Podcast Mid Roll" spots
A podcast mid-roll is an audio ad that plays in the middle of an episode, usually 30 to 60 seconds long. It is often read by the host, and listeners tend to stay for it because they are already into the episode.
- How it's sold
- The Motley Fool, The Changelog and ProFootballRumors.com sell mid-roll spots, many of them host-read. Bookings go through the publisher's sales team or advertising page.
- Typical price
- Quoted on request. The usual basis is a CPM, which means a price per 1,000 downloads.
- What you supply
- A script or talking points for the host, and a link or promo code for listeners.
- Best for
- Advertisers who want people to act on an offer, such as signing up or buying.
- Before you buy
- Find out how many mid-roll breaks each episode has, because a crowded break makes the ad compete with others.
About this placement
Part ofAudio & Podcast
ChannelsPodcasts
Sold by5 publishersThe Motley Fool, Think better. Decide better. Live better., The Changelog
Ad spots5
Typical price
See the median published price, the recorded lead time and how publishers sell it.
