A sponsored resource is a guide, report, ebook, calculator or tool that you pay to sponsor, and your logo and link appear on it. Automation World, TradeWinds and Cybercrime Magazine sell resources like these.
How it's sold
Publishers sell it through their sales teams. You agree which resource to sponsor, how your brand appears and sometimes whether you receive the readers' contact details.
What it costs
Most publishers quote this on request, and the usual basis is a flat fee per resource.
What you supply
You supply a logo, a short sponsor line and the link, and sometimes a short intro for the report.
Best for
It suits building authority and collecting leads from readers who download useful material.
Before you buy
Ask whether you receive lead details and how long the resource stays online.