A homepage ad is a banner or featured slot that appears only on a site's front page. Readers who come to the homepage directly are the ones who see it.
How it's sold
Publishers such as Shore News Network, A Bola and Olsztyn.com.pl sell it, normally through their sales team. You book a month at a time, and some publishers also sell it as a one-off post.
What it costs
The median published rate is 500 USD per month, based on six rates. Publishers also quote 30 GBP per month and 1,874 PLN per post.
What you supply
You supply a banner or a featured image in the stated size, with a link or short text.
Best for
It suits awareness campaigns that want to reach a publisher's most loyal readers.
Before you buy
Ask how many people visit the homepage each month, since many readers arrive straight on article pages.
