Publishers offering "Category Takeover" spots

A category takeover gives a brand most or all of the ad positions on one category or section of a site for a set period. The brand's banners might appear at the top, in the sidebar and between stories on Independent or Bike Hub.

How it's sold: Publishers such as Bike Hub, Goodereader and Psychiatrist.com sell it through their sales team, and Baidu Ads sells a similar brand zone through its own platform. Expect to agree dates and the section by email.
Typical price: Takeovers are a flat fee per week or month for the section, on request.
What you supply: A full set of banner sizes, often including mobile, plus a landing page and sometimes a background skin.
Best for: Launches and campaigns that aim to dominate one audience's attention for a short stretch.
Before you buy: Get the category's monthly page views before booking, to see what a flat fee is buying.