Publishers offering "Category Takeover" spots

A category takeover gives your brand most or all of the ad positions on one category or section of a site for a set period. You might see your banners at the top, in the sidebar and between stories on Independent or Bike Hub.

How it's sold: Publishers such as Bike Hub, Goodereader and Psychiatrist.com sell it through their sales team, and Baidu Ads sells a similar brand zone through its own platform. Expect to agree dates and the section by email.
What it costs: Most publishers quote the price on request, and takeovers are usually priced as a flat fee per week or month for the section.
What you supply: You supply a full set of banner sizes, often including mobile, plus a landing page and sometimes a background skin.
Best for: It suits launches and campaigns where you want to dominate one audience's attention for a short stretch.
Before you buy: Ask for the category's monthly page views before you book, so you know what a flat fee is buying.