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Publishers offering "Background Skin" spots
A background skin is an image that wraps around the sides of a web page behind the content, often with left and right banners. It frames the page in the brand's colours and logo.
How it's sold
Publishers such as PPTV HD 36, Sabah and Prague Morning sell it, and advertisers book through their sales team. It is often sold as part of a larger display package.
Typical price
A flat fee for a week or a month, on request.
What you supply
A large background image built to the publisher's template, plus a link.
Best for
Brand campaigns that want the brand's colours and look across the page.
Before you buy
See the template first, because the visible area differs on screens of different widths.