A giveaway is a prize draw run by a publisher or creator, where your product is the prize and your name is on the entry page or post. Contestgirl and My Little Moppet are two publishers that run sponsored giveaways.
How it's sold
You book it with the publisher or creator directly, often by email, and four of the eight publishers run theirs on social while four use their website. You send the prize and they run the draw.
What it costs
Most publishers quote this on request, usually as a flat fee plus the prize itself.
What you supply
You supply the prize, a short description, product photos and the rules or terms for entry.
Best for
It suits brands that want new followers, email sign-ups or sampling at a low cost.
Before you buy
Ask how entries are collected and whether you receive the entrant data, since rules differ by country.