Publishers offering "Newsletter Sponsorship" spots
A brand sponsors a newsletter issue with a sponsor block, a banner or a 'presented by' line, usually near the top or between stories. Boatingnz, NewsBTC and Stands4 all sell it this way.
- How it's sold
- 904 publishers sell it, through a self-serve form, a sales team or a newsletter network. Example ad spots include a 'Presented by' sponsor and a one-advertiser-only issue.
- Typical price
- Medians are 400 USD per send across 47 rates, 1,000 USD per month across 43 rates, and 625 EUR per send across 20 rates. Weekly sponsorships have a median of 797.50 USD.
- What you supply
- A short blurb, a logo or banner image, and a link. Some publishers ask for a draft that matches the newsletter's tone.
- Best for
- Reaching a loyal, targeted audience for awareness or lead generation.
- Before you buy
- Get the subscriber count and the average open rate, and check whether the sponsorship is exclusive or shared with other sponsors.
About this placement
Part ofNewsletter & Email
ChannelsEmail · Web
Sold by889 publishersThe Washington Post, CNBC, Nikkei
Ad spots1,211
Typical price
See the median published price, the recorded lead time and how publishers sell it.
