Publishers offering "Video Post Roll" spots
A video post-roll plays after the video content ends, so the viewer sees the advertiser's message once they have finished watching. MacRumors, Drive and Flickr sell versions of it, including a late-roll message in YouTube videos.
- How it's sold
- Booked with the publisher's sales team or the creator, and the placement is usually sold per video or per campaign.
- Typical price
- Per 1,000 views or a flat fee per video, quoted on request.
- What you supply
- A video of 15 to 30 seconds and a landing link, in the file format the publisher asks for.
- Best for
- A call to action such as a visit or a signup after someone has watched the whole video.
- Before you buy
- Post-roll only reaches the viewers who stay to the end, so ask how many do.
About this placement
Typical price
See the median published price, the recorded lead time and how publishers sell it.
