Publishers offering "Overlay Ad" spots
An overlay ad is a banner or message that opens on top of the page content, often when a reader arrives or scrolls. The reader usually has to close it before reading on.
- How it's sold
- One publisher, Allmusic, lists it, and bookings go through its sales team. Some networks also sell overlays programmatically.
- Typical price
- Rates come on request, usually per 1,000 impressions or as a flat monthly fee.
- What you supply
- An image or HTML5 file in the stated size and a link, plus a clear close button if the publisher asks for it.
- Best for
- Short promotions where attention matters more than comfort.
- Before you buy
- The frequency cap, because readers who see the same overlay repeatedly tend to leave.
About this placement
Typical price
See the median published price, the recorded lead time and how publishers sell it.
