Publishers offering "Overlay Ad" spots
An overlay ad is a banner or message that opens on top of the page content, often when a reader arrives or scrolls. The reader usually has to close it before reading on.
- How it's sold
- One publisher, Allmusic, lists it, and you book through their sales team. Overlays are also sold programmatically by some networks.
- What it costs
- Most publishers quote this on request, usually per 1,000 impressions or as a flat monthly fee.
- What you supply
- You supply an image or HTML5 file in the stated size, and a link, plus a clear close button if the publisher asks for it.
- Best for
- It suits short promotions where attention matters more than comfort.
- Before you buy
- Check the frequency cap, since readers who see the same overlay repeatedly tend to leave.
About this placement
What it costs
See the median published price, the recorded lead time and how publishers sell it.
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