A carousel ad rotates through several images or panels in one slot that visitors can swipe or click through. Zalando Marketing Services runs a homepage carousel and a mobile inline reel on its fashion marketplace.
How it's sold
Only two publishers are listed, so you book through Zalando's marketing team or the other publisher's sales contact. Plan on a booked date range for the homepage position.
What it costs
Most publishers quote the price on request, and carousels are normally sold as a flat fee per week or per slot.
What you supply
You supply several images in the sizes the publisher requests, a headline for each and a link per panel.
Best for
It suits showing a range of products or offers in one prominent spot.
Before you buy
Ask which panel position gets the most clicks, since the first slide usually gets most of the attention.