An audio channel sponsorship puts a brand on a whole channel or show on an audio service. Listeners hear the brand's name in tune-in messages and promos, and may see its logo on the channel page.
How it's sold
SiriusXM and Spotify Ads sell it, with spots like a show or segment sponsorship and a Spotify playlist placement. Advertisers book through their sales teams.
Typical price
Quoted per month or per campaign as a flat fee, on request.
What you supply
A logo, audio copy for the mentions and a link or image for the channel page.
Best for
Reaching fans of a particular music or talk genre.
Before you buy
Confirm how many listeners the channel reaches each month and which mentions the fee includes.