A cinema screen ad is a 30 or 60 second spot shown on the big screen before the film starts. Examples include the last 60 second spot before the main feature and the last ad of the preshow reel.
How it's sold
You book it with a cinema advertising sales house, who sell by film, by week or by screen. All three publishers sell it as an out-of-home product.
What it costs
The median published rate is 90.75 pounds per 1,000 impressions in GBP, based on 6 published rates.
What you supply
You supply a finished video spot cut to cinema specifications, often 30 or 60 seconds, with cinema-ready sound.
Best for
It suits brands that want a large screen and an audience that cannot skip the ad.
Before you buy
Ask which films and screens the spot runs on, and when your spot shows in the reel.