A case study is a written story about how a customer used your product, published on a trade site with your brand attached. TradeWinds sells case studies on its website.
How it's sold
TradeWinds sells it through its sales team. You agree the customer, who writes it and the date, and the publisher publishes it.
What it costs
Most publishers quote this on request, and the usual basis is a flat fee per article.
What you supply
You supply the customer's story, results, a quote, images and the link for readers.
Best for
It suits convincing business buyers who want proof before they get in touch.
Before you buy
Check that the customer has agreed to be named and ask who signs off the final text.