A page takeover is a campaign where one advertiser owns the ad spots on a chosen page, such as the front page or an event page. Your branding fills the banners and background around the content.
How it's sold
Publishers like Boxingnews, Dagens industri and Solitaired sell it, usually through their sales team. You agree which pages, which dates, and which sizes you will run.
What it costs
Most publishers quote this on request, usually as a flat fee per day or per week.
What you supply
You supply banners in several sizes and a background image, plus a link.
Best for
It suits launches tied to a single page or event, such as a fight night or a product release.
Before you buy
Check how many pages are covered and whether other advertisers still appear on them.