Publishers offering "Browser New Tab Ad" spots
A browser new-tab ad is a sponsored tile or full-screen image that shows when someone opens a new tab in their browser. Mozilla sells a sponsored tile on its New Tab page, and Brave sells a full-screen new tab page.
- How it's sold
- You book it with the browser maker's sales team or a partner. Both publishers sell it on the web, and each deal is set up by hand.
- What it costs
- Most publishers quote this on request, usually on a cost per 1,000 impressions or a flat fee for a period.
- What you supply
- You supply a logo, a short headline and a link for the tile, or a full-screen image for the larger format.
- Best for
- It suits brands that want a clean, high-visibility spot in front of people who are about to search or browse.
- Before you buy
- Ask how many people see the tab each day and whether people can turn the sponsored content off.
About this placement
What it costs
See the median published price, the recorded lead time and how publishers sell it.
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