Publishers offering "Website Display" spots
Display ads are banners on a site's pages, such as the leaderboard at the top, the sidebar or a position inside an article.
- How to place an ad
- Display ads are sold programmatically, through the exchanges and SSPs listed in the site's ads.txt file, and directly by the publisher for fixed positions such as the leaderboard or a homepage takeover.
- When to use it
- A programmatic buy needs no contact with the publisher and runs one campaign across many sites. A direct booking is the way to get a specific position or a fixed date, which an open auction can't guarantee.
- Lead time
- A programmatic campaign can start the same day. A direct booking usually takes a few days.
