News

Announcing Unified Attribution on Snapchat | Snapchat for Business

UpdateGlobalSnap Ads5 months ago

Snapchat introduced AI Sponsored Snaps, letting brands appear in Chat through AI agents Snapchatters can interact with directly. Snap said Sponsored Snaps already drive 22% more conversions with nearly 20% lower cost per action.

LaunchedGlobalSnap Ads5 months ago

Snap expanded its agency offering into a tiered Agency Partner Program with badging and dedicated support, live in the US and UK and rolling out to Saudi Arabia and the United Arab Emirates.

LaunchedGlobalSnap Ads2 years ago

Snap Launches New Brand Suitability Suite for Advertisers | Snapchat for Business

LaunchedGlobalSnap Ads2 years ago

Snap's brand safety and suitability measurement solution with IAS became globally available in over 90 languages.

IAS→Snap Ads

LaunchedMeasurement · Measurement integrationGlobalSnap Ads2 years ago

Snap, IAS Brand Safety & Suitability Measurement Solution Now Available | Snapchat for Business

UpdateGlobalSnap Ads2 years ago

Snap launched the Snap Advanced Partner Program, awarding qualifying agencies and partners an exclusive badge and access to educational and business opportunities.

LaunchedGlobalSnap Ads3 years ago

Snap announced a partnership with Integral Ad Science for brand safety reporting aligned to the GARM framework, plus campaign-level brand safety controls for creator mid-roll ads.

Snap→Integral Ad Science

Policy changeSocial · Measurement integrationGlobalSnap AdsVideo mid-roll3 years ago

Snap Promote launched, letting a business promote Spotlight, Public Story or Saved Content from its Public Profile as an ad from within the Snapchat app.

LaunchedGlobalSnap Ads3 years ago

Snap partnered with Microsoft Advertising to power Sponsored Links within My AI, served through Microsoft Advertising's Ads for Chat API.

Microsoft Ads→Snap Ads

LaunchedAI assistants · Inventory integrationGlobalSnap AdsMicrosoft Ads3 years ago

Snap Ads Max Reach is Snapchat’s version of the home page takeover

For one day, advertisers can get their vertical video ads seen by all US viewers of Snapchat’s various Stories formats.

LaunchedGlobalSnap AdsPage takeover9 years ago

Snap Ads gets self-serve technology solution via 4C

Snapchat’s new ad marketplace, dubbed “Snap Ads” is getting self-serve technology solution that lets marketers manage ad placements on Snapchat.

4C→Snap Ads

UpdateSocial · Buying accessGlobalSnap Ads10 years ago