Snapchat introduced AI Sponsored Snaps, letting brands appear in Chat through AI agents Snapchatters can interact with directly. Snap said Sponsored Snaps already drive 22% more conversions with nearly 20% lower cost per action.
Snap Launches New Brand Suitability Suite for Advertisers | Snapchat for Business
Snap's brand safety and suitability measurement solution with IAS became globally available in over 90 languages.
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Snap, IAS Brand Safety & Suitability Measurement Solution Now Available | Snapchat for Business