Snapchat introduced AI Sponsored Snaps, letting brands appear in Chat through AI agents Snapchatters can interact with directly. Snap said Sponsored Snaps already drive 22% more conversions with nearly 20% lower cost per action.
Snap expanded its agency offering into a tiered Agency Partner Program with badging and dedicated support, live in the US and UK and rolling out to Saudi Arabia and the United Arab Emirates.
Snap Launches New Brand Suitability Suite for Advertisers | Snapchat for Business
Snap, IAS Brand Safety & Suitability Measurement Solution Now Available | Snapchat for Business